French Designer Pierre Cardin

PARIS, FRANCE – NOVEMBER 30: French designer Pierre Cardin, member of the Academie des Beaux-Arts, appears with models at the end of his fashion show which retraces his career and mark 70 years of his creations at the Institut de France on November 30, 2016 in Paris, France. (Photo by Chesnot/Getty Images)

French designer Pierre Cardin, who extended his brand far beyond the fashion world, has died at age 98. The son of Italian immigrants worked with luminaries such as filmmaker Jean Cocteau and designer Christian Dior before launching his own fashion house, drawing on his love for futuristic design.
French Designer Pierre Cardin
Cardin’s family announced his death to Agence France-Presse on Tuesday. The French Académie des Beaux-Arts also issued several statements mourning his passing.
Cardin, who died Tuesday at age 98, was the ultimate entrepreneurial designer. He understood the importance his exclusive haute couture shows played in stoking consumer desire and became an early pioneer of licensing. His name emblazoned hundreds of products, from accessories to home goods.
“The numbers don’t lie,” Cardin said in a 1970 French television interview. “I earn more from the sale of a necktie than from the sale of a million-franc dress. It’s counterintuitive, but the accounts prove it. In the end, it’s all about the numbers